Outlet Matching
Matches messy outlet and retailer data against a master list at scale.
- Built for
- Market research and FMCG distribution
- Priced
- Per match
- Live in
- 6 weeks
The problem
Outlets matched by hand, record by record, at a cost that rises with every new client you win.
What it does
The engine reads your full volume and returns a confidence score on every record, so the high confidence matches pass straight through and only the uncertain remainder reaches a person. Your team stops reading two spellings of the same shop all day and reviews exceptions instead, which is what takes the ceiling off how much work you can take on without hiring for it.
How it goes live
We start on your real data
Your master list and a slice of what actually arrives from the field, including the messy end of it.
We tune the engine against labelled records
Matching rules, fuzzy comparison and a confidence score, measured against records your own team has already decided.
We agree the bar before it goes live
A blind holdout set with an agreed coverage and precision threshold, so acceptance is a test rather than an opinion.
It runs, and your team handles exceptions
The routine volume clears automatically and the same people review only what the engine was unsure about.
What you get
- Automatic matching across your full volume, with a confidence score on every record
- A review queue holding only the matches that need a human
- The accuracy bar agreed and tested before anything is committed to
- Capacity that rises without adding headcount
How it is priced
Priced per matched record, usually with a platform fee that covers hosting, monitoring and an included volume, so what you pay tracks what you use. Build and own is available where you would rather run the engine yourself.
If it does not run, you do not pay.
Where it fits
Tell us which one you are interested in and we will walk you through it running on real data.
Book a call