We find the expensive, manual parts of your business, and build the software that removes them.
Seven days of purchase orders became five minutes. Three days of invoice matching became twenty. We are technical people with an operations background, so we find the work that should not be manual and we build the thing that removes it. Fixed price, or pay per unit of what it produces.
Already out of existence.
One of Egypt's largest real estate developers
Live in six days
Customer questions were arriving faster than the support team could answer them, so we built an AI assistant into their app that answers by text and by voice, in Arabic and English.
An Egyptian jewellery brand
EGP 2 million, week one
Nobody could see where the margin was actually going. We connected their live operational data, and the money they were losing surfaced in the first week.
A market research firm
Five million records a year
Outlets were being matched by hand, record by record. The engine handles that volume now and sends only the uncertain ones to a person.
A restaurant
Every order, one live view
Order status lived across a system, a driver's phone and WhatsApp. Now every order sits in one view, from the moment it is placed to the moment it lands.
Listed on the EBRD Data and AI implementation partner roster.
Three steps, in this order.
We are not interested in selling AI for its own sake, so we never quote a build before we have seen how the work actually gets done.
Before we build anything, we price the problem.
Most businesses come to us asking for a dashboard or a chatbot, and most of the time the problem that is really costing them is somewhere else. The diagnostic finds it, puts a number on it, and tells you what to fix first.
What you get
- Sessions with your leadership and with the people who actually do the work, in Arabic or English
- A map of how work really moves through your business, including the steps nobody wrote down
- Every problem we find, with what it is costing you each month
- A ranked plan for the next three to six months, with the expected return on each step
- A clear answer on what to build, what to switch on from our catalogue, and what to leave alone
Our guarantee
If the diagnostic does not find savings worth at least what you paid for it, we refund the fee in full.
If you go ahead with a build, the fee is credited against it.
Not ready yet? Take the free readiness check first. Five questions, and you get a starting point to keep. Take the free check
Problems we have already solved.
Each of these started as one business's expensive problem. The thing we built to remove it is ready to configure for yours.
What's next
Yours is not on this list.
We build it from scratch
Most of what we do starts with a problem nobody has packaged yet. Tell us what it is costing you, and we will tell you what it takes to remove it.
- Built for
- Anything that is not on this list
- Priced
- Fixed price or per unit
- Live in
- Weeks, not months
Or we build the fix from scratch.
Most of what we do still starts from nothing, because most businesses have a problem nobody has packaged yet. We map it, cost it, and build exactly what removes it.
We review your KPI structure
We sit with your teams, look at the KPIs they own, and make sure everyone is measuring what actually moves your business.
What you get
- Team & KPI audit
- Ownership mapping
- Metric definitions
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How it works
We review your KPI structure
We turn a vague sense of performance into a clear measurement system.
- Map every team to the KPIs they actually own
- Cut vanity metrics and define the ones that matter
- Set targets and one agreed way to measure each
We build your daily reporting system
We capture your numbers and turn them into reports your team can open every morning and trust.
What you get
- Data unified
- Live dashboards
- Automated reporting
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How it works
We build your daily reporting system
We connect your data once, then make the numbers show up on their own.
- Unify your sources into one trusted place
- Design dashboards your team opens daily
- Automate the refresh so reports are never stale
We automate your workflows
We find what slows your team down and automate the repetitive work behind it.
What you get
- Process review
- Workflow automation
- Hours saved
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How it works
We automate your workflows
We remove the manual, repetitive work that drains your team.
- Find the steps that eat the most time
- Automate handoffs, data entry, and follow ups
- Free your team for higher value work
We build your digital tools
Websites, chatbots, and AI agents, built around the way your business actually runs.
What you get
- Websites & portals
- Chatbots & AI agents
- Custom automation
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How it works
We build your digital tools
We build the custom software your business needs to move faster.
- Websites and customer portals
- Chatbots and AI agents for support and ops
- Automations wired straight into your stack
We keep it running, and you choose how to pay for it.
Same team, same build quality. Pick the one that suits how you budget.
Build and own
A fixed project price agreed up front. You own the software outright, fully documented, with no lock in. Best when the tool is specific to how you work.
- One fixed price, agreed before anything starts
- The system and its code belong to you
- Documented and handed over, with your team trained on it
- No subscription required once it is delivered
Build and run
A small setup fee, then you pay per unit: per order, per entity, per match, per conversation. Costs scale with use, so it stays a running cost rather than a capital decision.
- A small setup fee to get it live
- You pay for what it actually produces
- Cost moves with your volume, up and down
- We stay on the hook for keeping it running
If it does not run, you do not pay.
What people ask us before they start.
Do we have to start with the diagnostic?
No. If you already know exactly what you need, we can scope and price the build directly. Most clients start with the diagnostic because the problem they came in with is rarely the most expensive one, and it is much cheaper to find that out before building than after.
What if the diagnostic does not find much?
Then you get your money back. If the savings we identify are worth less than the fee, we refund it in full, and you still keep the map and the report.
Are there businesses you are not a good fit for?
Yes. If your team is small and your spreadsheets genuinely work, or the real issue is a decision about people or process rather than systems, software will not fix it, and we will tell you so on the first call rather than sell you something.
Do we need to replace our ERP or the tools we already use?
Almost never. We build around what you already run, whether that is Odoo, SAP, a CRM, WhatsApp or a set of spreadsheets, and we only suggest replacing something when keeping it costs more than moving off it.
What is the difference between build and own, and build and run?
With build and own you pay a fixed price once and the software and its code are yours. With build and run you pay a small setup fee and then a price per unit of output, such as per order or per conversation, and we keep it running. The team and the quality are the same either way, so it comes down to how you prefer to budget.
How long until something is live?
Products from the catalogue go live in one to six weeks depending on the product. Custom builds start with whatever produces a result fastest, so you usually see something working on your own data within the first few weeks.
Do you work in Arabic?
Yes. Our team works in Arabic and English, and everything we build can run in both, including AI assistants that answer your customers in Arabic and English, by text and by voice.
What happens to our data?
It stays yours. We sign an NDA before we see anything, and we only ask for access to what the work actually needs.
Tell us what you're trying to achieve.
Share your goal and we'll come to the call with a point of view, not a generic pitch.
Book a call